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Amit Spitzer's avatar

The $4.17 per target number lines up with something I dug into recently, a separate campaign that got into 100+ companies, Deere and SharkNinja among them, averaging around fifty dollars per successful hack. Different tooling, same shape. The 90% failure rate is the detail I'd hold onto though. It means the economics only work because the targets are so undefended that even a model running capture-the-flag tooling against production systems finds enough wins to turn a profit. Raise the floor on basic hygiene and that ratio flips fast.

Adrian Sanabria's avatar

Sounds like the same data - this was $50 per successful hack. Or maybe it's a coincidence and this is just the cost of hacking a system right now?

"Do basic hygiene and the ratio flips" sounds sensible, but the challenge is convincing companies to do basic hygiene when they haven't been hacked yet.

Amit Spitzer's avatar

Different data, not the same campaign. The fifty dollar number I quoted came from a separate case, Deere, SharkNinja and Cummins among the targets, a hacker running agents against 1,200-plus sites with a 90 percent failure rate. Two separate campaigns landing on close to the same cost per success isn't a coincidence, it looks like that's close to the actual floor for automated intrusion attempts right now, not noise in either dataset.

On getting companies to do hygiene before they're hit, breach history is the wrong lever since it only shows up after the damage. Insurance underwriting is the lever that already works without waiting for a claim. Price premiums off this kind of per-attempt cost data instead of claims history and the incentive shows up on a renewal notice, not a breach report.

Adrian Sanabria's avatar

Interesting, 1200+ sites and 90% failure rate also line up with this dataset. I hear you, maybe this is not coincidence, just the token rate it takes for current models to have success, but are we totally certain it's not the same data? Where is your data coming from?

Amit Spitzer's avatar

Same data, not a coincidence, and you've caught something I got wrong. Your $4.17 and $50 numbers and mine are both straight out of NorForge's Inside Cairn report, the same AIA0001 cluster, the same 1,200-plus sites. I had it filed in my head as two separate campaigns converging on the same price point, which would have been a more interesting finding, but that's not what happened here. It's one campaign, one dataset, two writeups. Appreciate you pushing on the source instead of letting the "coincidence" framing stand.